The charity is primarily focused on educating young people about the dangers of gambling-related harm and helping establish meaningful safeguards that can help protect at-risk and vulnerable groups, such as youths. The news was first reported by ICE365.

ICE London 2023 and YGAM Continue to Tackle Gambling Harm

The organization is also the official charity partner for the iGB Affiliate London Awards. Commenting on this opportunity, Clarion Gaming managing director Stuart Hunter said that the company was delighted to have YGAM as the official charity partner. He added:

YGAM is a progressive organization that is well-known to and highly respected by many of the ICE London exhibitors and stakeholders.

Clarion Gaming managing director Stuart Hunter

Hunter hailed the importance of protecting youths and creating an environment in which safe and responsible gambling is a focus. Throughout all conversations with stakeholders, Clarion has established that companies and partners are interested in creating new ways to protect consumers, something that is “undertaken on daily basis” by YGAM’s team.

Clarion Gaming’s ICE show has been actively looking to expand its reach in promoting responsible gambling. The event now has an official Consumer Protection Zone set up back in 2018. Apart from being an official charity for the upcoming event, YGAM is also an ambassador for ICE.

YGAM’s brand and imagery will be visible throughout the show and participate in the exhibition opening and the Casino Awards and WRA reception, Clarion detailed.

Excellent Opportunity for YGAM to Continue the Good Work

Welcoming this news, YGAM director of business development and fundraising Ian Shanahan said that the company was happy to find a trusted partner such as Clarion Gaming and work with them once again.

Shanahan hailed this partnership as an important stepping-stone to continue the good work done on minimizing gambling harms and raising awareness about a persistent problem. He added:

We’re looking forward to joining colleagues from across the third sector in the Consumer Protection Zone in its prominent location.

YGAM director of business development and fundraising Ian Shanahan

Shanahan said that the company will use its resources to collaborate with ICE and develop even more impactful strategies in the year ahead and beyond.