Xtremepush and Strive Gaming Join Forces to Deliver Superior Personalization

Xtremepush, a world-leading customer engagement, personalization, and data platform, has entered a strategic partnership with the iGaming platform and tech solutions provider Strive Gaming.

The Companies Will Deliver Better Personalization

The main focus on the two parties’ newly-established relationship will be their common future on the key North American market. The companies will seek to help each other with expanding their presence in the region and establishing a firm market for their products.

The agreement will make use of Xtremepush’s customer data and engagement platform capabilities, combined with Strive Gaming’s state-of-the-art scalable player platform. Data synchronization lies at the center of this deal, as the two companies seek to deliver intelligent and highly-personalized communication.

By combining their data solutions, Xtremepush and Strive Gaming will be able to provide a supreme form of segmentation and personalization which will help their clients boost their customer engagement with tailored promotions and personalized bonuses. This way, players can have custom betting journeys tailored to their needs, based on their spending behaviors and their preferred events. Such an approach is crucial to boosting fan engagement and retention.

Xtremepush and Strive Gaming Happily Shake Hands

The two companies released a statement concerning their new partnership, saying that both remain committed to providing supreme communication to end-users:

“With a commitment to providing relevant, valuable, and timely communications to end-users baked into the DNA of both organizations, teaming up was a natural and logical step.”

Tommy Kearns, the chief executive officer and co-founder of Xtremepush, said that his company’s partnership with Strive Gaming is a great opportunity for the two companies. He is sure that by uniting their efforts, Xtremepush and Strive Gaming will be able to deliver even more valuable and rewarding experiences to their client businesses in the sports betting and gambling sector.  

Xtremepush has been focused on polishing its solutions and recently teamed up with Scientific Games, another gambling tech company.

Max Meltzer, the chief executive officer of Strive Gaming, added that he is delighted by the partnership with Xtremepush as it ties perfectly with his company’s growth plans. According to Meltzer, the deal will allow Strive Gaming to improve the quality of its personalization services, helping clients with their player interactions. Meltzer is happy that the deal will end up strengthening the two companies’ business-to-business operations and will promote Strive’s iGaming platforms to local operators.

Strive Gaming has been heavily focusing on the North American market. Three weeks ago, the company signed a partnership with Golden Nugget Online Gaming, helping it expand its presence to Arizona and Ontario.