An existing distribution deal between North American racing content supplier XB Net and Irish-based sports betting group BoyleSports has been renewed to allow horse racing fans in the UK and Ireland access to exciting racing events.
“BoyleSports is a big brand whose expertise and customer service is best-in-breed. So, it’s a timely moment at which to collaborate with their leading digital sportsbook and burgeoning retail focus, two channels which have embraced the benefits and utility of North American racing.”
Simon Fraser, SVP, International, XB Net
Pipeline of Rapid-Cycling Betting Opportunities
Under the terms of the content distribution deal, an expansive range of live pictures, data, and sports betting services provided by XB Net from more than 60 racetracks in North America will be deployed across BoyleSports’ racing programming timetable, to offer the bookmaker a pipeline of fast-settling sports betting opportunities.
“Throughout the pandemic’s postponements and lockdowns, our loyal customers quickly came to appreciate the fresh excitement and value that US racing brings to their betting experience. Regardless of whether they’re dropping in to watch one race or the entire card, it provides a trustworthy and regular flow of quick-fire betting opportunities which invariably hit the mark.”
David Burgin, Trading Director, BoyleSports
With a daily schedule complementing the UK and Ireland’s domestic racing action and providing horse racing fans with an opportunity to enjoy over 75% of US horse racing events, the renewed deal will also allow BoyleSports to further boost fan engagement.
“Since the UK and Ireland’s daily domestic racing is primed to transition neatly into high-quality evening meetings stateside, top-class 24/7 programming has now become the new normal for our players, due in no small part to this ongoing collaboration with XB Net and their expertise in betting solutions.”
David Burgin, Trading Director, BoyleSports
Retain Audiences and Generate New Revenue Streams
The reliable sports betting content provided by XB Net has already proved its worth to bookmakers globally, giving them a viable opportunity to retain the attention of their audiences by creating an immersive atmosphere for sports fans.
“Wherever you set your scene in the world, delivering the right content at peak leisure-times remains paramount during a new era of variability for any sportsbook tab. XB Net’s wide range of low-latency racing solutions and racetracks are now ensuring the requisite elasticity for BoyleSports.”
Simon Fraser, SVP, International, XB Net
Bringing horse racing fans closer to some of the most prestigious horse races across the globe, including the Pegasus World Cup, the Triple Crown, and the Breeders’ Cup World Championship, XB Net’s content and betting services also help operators generate new revenue streams.