William Hill Takes Retail Betting Experience to a New Level

The leading global bookmaker, William Hill, announced it elevated the retail betting experience for its clients.

William Hill Relaunches Its Leeds Betting Shop

The company said Tuesday that it recently relaunched its Leeds shop and introduced innovative and digital solutions for its visitors. Last week Saturday, William Hill relaunched its Vicar Lane venue in the presence of famous guests that included former Yorkshire and England cricketer Craig White, ex-Leeds and England goalkeeper Nigel Martyn as well as Stevie Ward, ex-Leeds Rhinos player. The relaunched venue now offers unrivaled experience and interactive betting solutions for sports fans. Those solutions take player engagement and experience to a new level.

The Venue Rolls Out Unique Digital Solutions

Visitors of the venue can enjoy an integrated research table, granting them access to digital versions of the Racing Post. The relaunched shop offers digital solutions which means that William Hill won’t be using paper at the venue anymore. What’s more, punters that visit the shop can enjoy many wireless charging stations, which they can use to charge their phones. Last but not least, William Hill’s Leeds shop introduced scent solutions, which according to the operator are “inspired by casinos, computer-driven scents configured to cover the entire shop.”

Besides digital solutions that enhance player experience, William Hill boosted its responsible gambling efforts for the new location. This is facilitated via a new “Own Your Game” area that focuses on player safety. Bettors at the venue can visit that area and have a private discussion with the staff on safer gambling, among other player support options.

According to a statement released by William Hill, similar digital solutions are expected to be introduced at its Glasgow location soon.

The New Solutions Deliver a Fun and Immersive Experience

Ben McCann, William Hill’s head of marketing – retail & omni, revealed that the company is delighted to introduce the innovative solutions for its Leeds location. He explained that the new solutions will take the experience to a new level and make betting even more enjoyable. Last but not least, McCann predicted that the innovative solutions will not only cater to existing clients but attract new ones as well.

“We are presenting a brand new, player-centric betting shop environment that delivers a fun, immersive and digital experience, with innovation at its core.“

Garry Fenton, UK retail director at William Hill

Garry Fenton, William Hill’s UK retail director, added that the solutions will offer a new level of fun and immersive experience for the visitors of the shop. He acknowledged that besides solutions that enhance the bettor’s experience, the company remains focused on the safety of the users. In conclusion, Fenton said: “The relaunch in Leeds was a huge success and we look forward to bringing the same experience to other William Hill betting shops around the UK soon.”