Greentube, NOVOMATIC’s digital gaming and entertainment division, has consolidated its presence in the regulated Latvian market thanks to a deal with TonyBet. Per the agreement, Greentube will provide the local operator with its engaging gaming content.
Following the integration, a selection of classic and innovative Greentube and blue chip NOVOMATIC games are available to Latvian gamblers. These include hits such as Book of Ra Deluxe, Lucky Lady’s Charm Deluxe and Sizzling Hot, as well as the innovative Diamond Link and Cash Connections series.
Greentube, which is a popular name in the Baltics, will be able to further expand its regional reach. Its iconic online slot games have proven to be a resounding success with players in Baltic countries. At the same time, Greentube continues to augment its overall reach in Europe. The region is a core market for the company’s growth strategy.
TonyBet, meanwhile, is an ambitious online gambling and sports betting operator that is just as bullish on expanding its presence in Europe. The operator holds licenses in 10 iGaming jurisdictions and will also roll out Greentube content in Spain.
TonyBet Is Delighted to Add Greentube Games to Its Offering
Spokespeople from the two companies commented on the agreement. TonyBet’s game providers key account manager, Davis Skulte, said that his team always aims to provide unparalleled gaming experiences to its players.
Greentube, as one of the largest gaming providers, ticks all the boxes. We are convinced that this will result in a striking partnership and mutual growth in Latvia, soon to be followed by Spain and other markets.
Davis Skulte, game providers key account manager, TonyBet
Skulte lauded Greentube as a company that diversifies the region’s iGaming with a unique selection of content. He concluded that TonyBet and its team are pleased to offer its games to players in Latvia and beyond.
Opher Ben Zvi, deputy head of sales and key account management at Greentube, also commented on the agreement. He said that the current agreement with TonyBet is a testament to the provider’s commitment to gamblers in Baltic countries. Zvi added that seeing its games go in Latvia with such a significant operator is nothing short of fantastic.
TonyBet has made great strides in recent years in building a large customer base, with safer gambling at the heart of its strategy, and we also look forward to serving its players in Spain in due course.
Opher Ben Zvi, deputy head of sales and key account management, Greentube
A few weeks ago, Greentube also strengthened its presence in Germany after securing license from StarGames.de. At the beginning of the month, the provider was also approved to launch in the state of Connecticut.