theScore Bet believes that the time to “Get into Bet Mode” is right now. The company’s new marketing campaign comes in lockstep with the National Football League season which is expected to be one of the busiest this year, with legalization expansion happening across both sides of the border. The new advertisement spots feature a number of Canadian personalities, including Patrick J. Adams, Jon Lovitz, and Russell Peters.
Get into Bet Mode with theScore
They will all be part of theScore Bet’s promotional push in Canada and beyond, hoping to bring more people interested in sports betting to the platform. Commenting on this release, theScore SVP of content and marketing Aubrey Levy said:
We’re bringing back our GET INTO BET MODE campaign with new themes and new talent as we enter the action-packed fall sports season.
theScore SVP of content and marketing Aubrey Levy
theScore Bet wants to place the emphasis of its new campaign on educating sports bettors who are eyeing the prospect of placing a wager on the 2022 NFL season. theScore is hoping that fans will re-engage with its offer this fall and that the campaign will help contribute to and grow theScore’s audiences during the 2022/2023 betting season.
“Specifically, we’ve significantly upgraded our product with increased sports betting options and have expanded our iCasino catalog, Levy explained. All three people that are now featured as part of the advertisement efforts are distinct and provide the company with the perfect opportunity to reach out to and engage with sports fans.
The campaign’s name is not just a play of words, it’s also a reference to the BET MODE function that is part of theScore app experience. BET MODE essentially seeks to elevate the sports betting experience by integrating theScore’s products into a single-access point for all things that the company can offer – from media experience to sports betting options.
More NFL and NBA Insights by Jordan Schulz
TheScore has focused on creating an experience that helps sports fans stay engaged and follow the game while placing a bet. This news comes at the same time that Jordan Schultz has agreed to join theScore as an NFL insider and an NBA analyst. His appointment was welcomed by Levy who said that Jordan’s addition to the team will help boost theScore’s original reporting on the NFL.
“Jordan is a versatile talent who has strong NFL and NBA relationships and has built an impressive media footprint,” she added. Schultz welcomed this opportunity and said that he was excited to be part of what was happening.