Industry
March 8, 2023
Sky Bet Names Grey London as New Agency Partner
British gambling operator Sky Bet has selected Grey London as an agency partner, replacing the outgoing Who Wot Why. The operator is excited about the change and believes that a bright future awaits Sky Bet and its new ally. As the agency of record of Sky Bet, Grey London will manage the gambling company’s advertising […]
Sports
February 9, 2023
ASA Clears Paddy Power and Sky Bet Ads Featuring Former Soccer Players
This decision comes despite concerns raised by some individuals about the advertisements potentially violating the advertising code, which prohibits gambling operators from linking themselves with individuals who could attract minors, the ASA conducted a thorough investigation and ultimately determined that there was no violation of the code. ASA Deems Crouch Does Not Appeal to Young […]
Sports
December 7, 2022
Sporting Solutions and Sky Bet Expand Odds Services Partnership
Leading sports betting technology provider Sporting Solutions has inked an odds services extension agreement with Sky Bet, one of the UK’s premier online betting operators. The extension is a continuation of the eight-year partnership between the two companies and it will allow the Flutter-owned UK sportsbook to use Sporting Solutions’ odds services in the upcoming […]
Business
October 17, 2022
Sky Bet Debunks Gambling Myths for Safer Gambling Week 2022
Flutter-owned, Sky Bet, launched a new initiative just in time for the Safer Gambling Week this year, a new report reveals. Sky Bet Unveils Informative Campaign Busting Myths about Gambling According to a new report released by Gambling Insider, Sky Bet introduced a new “mythbusters” campaign via an e-mail sent out to its users. The new […]
Business
September 5, 2022
Sky Bet’s Director of Technology Resigns after a Six Years Tenure
Mark Joyce, director of technology at Sky Betting & Gaming, announced his leave from the company via his official LinkedIn profile. Joyce received warm goodbyes from his colleagues and reflected positively on his six years at the Flutter-owned operator but did not disclose any specific plans for the future. Diverse IT Work Gave Joyce Considerable […]
Legal
August 17, 2022
Clean Up Gambling Files a Complaint to ICO Over Sky Bet’s Data Processing
Clean Up Gambling, has submitted a formal complaint to UK’s Information Commissioner’s Office over Sky Bet’s activities. In the complaint, Clean Up Gambling urged ICO to investigate how Sky Bet processes data from its customers. Sky Bet Is Reportedly Using the Data to Profile Gambling Addicts The Financial Times has reported that ICO has received […]
Sports
July 29, 2022
Sky Bet-EFL Agreement Marks a Decade of Success
The agreement between Sky Betting & Gambling and the English Football League is the largest title sponsorship in the entire history of the league. The gambling company owned by Flutter Entertainment has been an essential partner for EFL since their first sponsorship deal started during the 2013/14 season. Ever since the two parties have significantly […]
Sports
July 13, 2022
SSG and Sky Bet to Boost Fan Engagement via a Soccer Micro-Site
Spotlight Sports Group (SSG) has announced a strategic partnership with Sky Bet through which it will develop, host, and maintain a micro-site for the latter. The new site will feature SSG’s technology and Sky Bet’s Fan Hope Survey with YouGov. Apart from the main survey, fans will be able to vote on the new season […]
