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August 11, 2021
Barstool Sports Can’t Play NIL Ball with University of Louisville Athletes
The NCAA has begrudgingly accepted the fact that college athletes have the right to monetize themselves. Until California passed a law two years ago that guaranteed state athletes could sell their images, the NCAA took in millions by controlling that right. California’s efforts opened the floodgates for Name, Image, Likeness (NIL) agreements to appear, and […]