Industry
February 17, 2023
PENN Completed Barstool Sports’ Remaining Share Acquisition
Casino gaming and sports betting company PENN Entertainment announced the completion of its previously announced acquisition of the remaining share of Barstool Sports for approximately $388 million. ‘Powerful Media with Authentic Voice’ The acquisition of the remaining interest in Barstool Sports completed the second stage of the acquisition of the sports media brand in which […]
Sports
February 16, 2023
Betr Confirms the Launch of Combat-Focused Media Arm
The confirmation about the launch of Betr Combat, the company’s combat sports media vertical, came Wednesday. The media arm under better is expected to bring unique experiences for fans of martial arts, delivering 24/7 coverage of different combat sports from all around the world. Betr Combat is expected to deliver unique post-fight analysis, interviews, and […]
Business
February 15, 2023
Allwyn to Reportedly Review Media Account
Allwyn, which secured the next UK National Lottery license and penned a deal to purchase the incumbent license holder, Camelot, is bracing for an eventful year. As it prepares to take the reins of Brits’ favorite lottery, Allwyn has reportedly launched a review of its media planning and buying account. As reported by Campaign, the […]
Industry
February 10, 2023
Better Collective Joined All-in Diversity Project as Founding Member
Sports betting media group Better Collective joined All-in Diversity Project, a nonprofit seeking to help businesses and industries improve diversity, equality and inclusion, as a founding member to help it expand its agenda. Furthering the Diversity, Equality, Inclusion Agenda Better Collective became the first non-sportsbook founding member of All-in Diversity Project, acknowledging the importance of […]
Sports
January 19, 2023
Genius Sports to Power Augmented NFL Broadcasts for TSN+
Sports data and technology company Genius Sports announced a new agreement with TSN that will see the network’s newly-launched TSN+ streaming product deliver augmented broadcasts of NFL games. Revolutionize Viewer Experience The cutting-edge broadcasts from the NFL on TSN+ will be powered by the league’s official data partner, Genius Sports, delivering augmented streaming to revolutionize […]
Sports
January 19, 2023
SimWin Sports Pens Deal with Sports Illustrated
SimWin Sports, the metaverse’s first digital sports league, has penned a new agreement with Sports Illustrated, a source for sports news, highlights and analysis. As per the deal, the latter company will be designated as the virtual league’s official presenting partner. SimWin Teams Up with One of the Greatest Sports Authorities As SimWin Sports’ partner, […]
Industry
January 17, 2023
IMG Designates Horta as DACH SVP and MD
IMG, a global leader in sports events media, has expanded its team with a new addition. The company welcomed the experienced Alberto Horta as its new senior vice president and managing director for the DACH region (Austria, Germany and Switzerland). The new hire will join IMG’s Munich-based office and will work directly under Ross Hair, […]
Industry
January 9, 2023
Fans United’s Tech to Power Fan Engagement for Sportal365
Sports content management system (CMS) Sportal365 announced an agreement for the integration with fan management and gamification platform, Fans United, last week. Shared Business Values The new commercial partnership and integration with Fans United will allow users at Sportal365 access to content from the fan management platform directly from the CMS platform and create games […]
Industry
January 5, 2023
Betsperts Group Expanded with Bleacher Nation Acquisition
Fantasy sports and sports betting media specialist Betsperts Group announced the acquisition of Bleacher Nation in a cash plus equity deal to mark the group’s fourth acquisition in the last 18 months. ‘Impressive Track Record of Growth’ With the addition of Bleacher Nation, a sports media outlet covering sports from Chicago and across the nation, […]
Industry
January 4, 2023
Better Collective Implements New Long-Term Incentive Plan
Sports betting media group Better Collective is determined to award key personnel with a new incentive plan which will provide grants in the form of performance share units and/or share options. Participate in Value Creation The Long Term Incentive Plan (LTI) approved by the board of directors at Better Collective is aimed at retaining, motivating […]
