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Sports
June 10, 2021
Bally’s Hopes to Increase Fan Engagement in Combat Sports through New Partnership
Bally’s Corp. wants to make combat sports as popular as the NFL and NBA. Boxing, mixed martial arts (MMA) and other sports in the segment have a strong following, but the gaming operator wants to raise the bar. In order to achieve its goal, the company announced yesterday a new partnership with a seasoned boxing […]