Business
January 4, 2021
Paddy Power Becomes ITV Racing’s Live Fixtures Title Sponsor
ITV Racing and Paddy Power signed a deal to make the sports betting brand the new sponsor of the media’s live racing coverage effective January 1, 2021, ITV announced. The partnership also covers ITV’s magazine program, The Opening Show. Last year, ITV Sport announced it would maintain its exclusivity regarding free-to-air broadcasting of horse racing […]
