Business
March 4, 2021
Sportradar Acquires Fresh Eight to Enhance Betting Marketing Offering
Sportradar has acquired Fresh Eight, a marketing personalization platform, to strengthen its own digital marketing platform for sports betting businesses. DCO Personalization to Optimize Investments On Tuesday, Sportradar acquired marketing automation platform Fresh Eight to strengthen its own digital marketing services platform. The global sports betting and entertainment provider announced the deal Thursday, with the […]
