Business
September 5, 2022
Circus Becomes Sponsor and Partner to KAA Gent
Circus, GAMING1’s flagship operator brand, has struck a new sponsorship partnership with Belgian soccer club KAA Gent. The partnership will consolidate the company’s existing footprint in Belgium and Circus’ own foothold in Belgian soccer. The partnership is designed to focus on the brand’s sports and entertainment expertise. KAA Gent Teams up with Circus for More […]
Legal
August 19, 2022
EU Extends Standstill Period for Belgian Ad Ban to Sep 9
On May 8, the European Commission received the Belgian government’s “Draft Royal Decree laying down detailed rules for advertising gambling.” The document was issued by the Offences and Special Procedures Department in Belgium and spoke about a ban that would be imposed on gambling advertisements in the country. The royal decree mentioned one exception: ads […]
Casino
August 9, 2022
Greentube Inks Deal with Circus, Boosts Dutch, Belgian Presence
Greentube, NOVOMATIC’s digital gaming and entertainment division, announced today it expanded its presence in the regulated market in Belgium and the Netherlands via a new partnership with Gaming1’s B2C brand, Circus. Circus and Greentube Ink Content Partnership Thanks to the new content partnership, Greentube’s game portfolio is now live for Circus customers within the Belgian […]
Industry
July 21, 2022
Belgium Agrees to Restrict Weekly Gambling Deposits to $203
The Belgium Gaming Commission has confirmed a highly-controversial decision to reduce the weekly depositing limit at gambling platforms to only €200 ($203) weekly, down from €500 ($508) presently. The new measure will come into effect in October 2022 and is part of the country’s broader ambitions to regulate the industry. Weekly Deposit Limits in Belgium […]
Casino
July 20, 2022
betFIRST Teamed with Spinomenal to Add More Casino Content
Belgian casino site betFIRST announced its portfolio of casino content providers has expanded with Spinomenal, a relatively new casino content developer with a fast-growing portfolio of titles. ‘Slick and Entertaining Experience’ The agreement with Spinomenal will see the best part of the developer’s gaming content feature on betFIRST Casino, increasing the product offering of betFIRST’s […]
Industry
July 5, 2022
BetFirst Defies Odds and Signs Partnership with Royal Antwerp
It’s not just the United Kingdom that is wrestling with the issue of allowing sports gambling assets and logos to appear on sports teams’ shirts and stadia. In fact, Belgium recently proposed a blanket ban on gambling advertisement in the context of sports, including traditional partnerships between sports clubs and gambling firms that seek to […]
Industry
July 4, 2022
Betsoft Doubles Down on Belgium with PepperMill Casino
Betsoft has expanded its presence in the Belgium gaming and iGaming market by signing a new agreement with PepperMill Casino, assisting the company’s expansion online. As a result, Betsoft will provide the property with a number of its award-winning and player-favorite games, including Thai Blossoms, 88 Frenzy Fortune, and Return to Paris. Betsoft uses a […]
Industry
May 31, 2022
Belgium’s Extreme Gambling Measures Worry the BAGO
The Belgian Association for Gaming Operators (BAGO) is concerned about the government’s approach to gambling. The Association asked lawmakers to be more moderate and practical instead of imposing extreme solutions. Belgium’s Measures Hurt the Market This warning came as a response to the recent 2020/2021 market report by the Belgium Gaming Commission, the country’s gambling […]
Industry
May 31, 2022
Diablo Immortal to Miss Belgian and Dutch Markets over Gambling Regulation
Diablo Immortal, the latest and much-anticipated installment in the iconic video gaming series, may not release in Belgium and the Netherlands this week as both jurisdictions are still wary of loot boxes, which are said to be a part of the experience in the upcoming Activision Blizzard title. Diablo Immortal’s Loot Boxes Cause a Problem […]
Legal
May 10, 2022
Belgium to Ban Nearly All Forms of Gambling Advertisement
Belgium has taken drastic measures in its fight against gambling harm. The country began a process that will see gambling ads banned from billboards and all forms of media. Belgium Will Prohibit Most Gambling Ads The bill to end gambling advertising was introduced this weekend in a draft Royal Decree. The new rules will likely […]