Sports
February 9, 2023
ASA Clears Paddy Power and Sky Bet Ads Featuring Former Soccer Players
This decision comes despite concerns raised by some individuals about the advertisements potentially violating the advertising code, which prohibits gambling operators from linking themselves with individuals who could attract minors, the ASA conducted a thorough investigation and ultimately determined that there was no violation of the code. ASA Deems Crouch Does Not Appeal to Young […]
Industry
December 21, 2022
ASA Asks Ladbrokes to Take Down a Tweet
The Advertising Standards Authority was unhappy with a tweet by the sports betting operator Ladbrokes. According to the regulator, the bookmaker’s post breached the rules outlined in the Committee on Advertising Practice (CAP). Ladbrokes Had to Take Down a Tweet Featuring Premier League Athletes The tweet in question is actually a fairly old post from […]
Business
October 26, 2022
ASA Backs Complaint against Lottoland’s Online Ads
The UK’s regulator of advertising, the Advertising Standards Authority (ASA), announced Wednesday it upheld a complaint against EU Lotto Ltd, trading as Lottoland. Advertising Standards Authority Uncovers Misleading Ads The hurdle originated from two ads from Lottoland, one of which appeared in May on Bing search, while the other appeared on Google. Both ads were […]
Industry
September 21, 2022
MrQ Asked to Take Down an Ad Featuring Spiderman
MrQ’s parent company, Lindar Media, had published an ad that might have appealed to children. As a result, the United Kingdom’s Advertising Standards Authority (ASA) asked the online gambling operator to take the problematic ad down. Spiderman Is Recognizable Among Kids MrQ used a famous image of three Spiderman characters pointing at one another […]
Industry
August 3, 2022
Rank Ad Banned by ASA for Breaching Cap Code (Edition 12) Rules
The Advertising Standards Authority (ASA) of the UK has banned an in-app ad published by Rank Digital Gaming (Alderney) Ltd for breaching the CAP Code (Edition 12) rules 16.1, 16.3, 16.3.1, and 16.3.4, all of which refer to gambling. The Ad Suggested That Gambling Will Solve Financial Concerns Rank’s in-app ad featured Wolf Gold, a […]
Industry
August 3, 2022
UK’s ASA Bans a Coral TV Ad for Insinuating Betting on Horse Racing
The UK’s ASA (Advertising Standards Authority) has ruled that a TV ad for Coral, which was broadcasted in March 2022, encouraged gambling and in doing so, it breached BCAP Code rules 17.3, 17.3.1 and 1.2, which refer to gambling and responsible advertising. Hence, ASA stated that the ad must be taken down and cannot appear […]
Casino
June 15, 2022
ASA Bans Paddy Power Ad for Prioritizing Gambling at Expense of Family
The Advertisement Standards Authority has banned a Paddy Power commercial that showed a person choosing to gamble over going about their daily duties. The TV spot showed a young man who was playing the Wonder Wheel game on the website with his family present but him glued to the screen of a smartphone. A Faux […]
Industry
June 14, 2022
ASA Warns Gambling Companies about Content Marketing
The Advertising Standards Authority, the UK’s advertisement watchdog, has issued a new warning to gambling companies in general that they will be held to the highest industry standards regarding their marketing practices across all forms of content. As a result, content marketing communications have to comply with established advertisement rules, ASA said. Editorial Content, Content […]
Industry
May 19, 2022
ASA Shares Its 2021 Gambling Ads Review, Notes That Youth Exposure Is Down
UK’s agency that regulates the advertising industry, the Advertising Standards Authority (ASA), has released its 2021 review and states that it received a total of 43,325 complaints connected to around 22,000 cases. In doing so, it doubled down on its tougher restrictions concerning ads in the gambling industry, through which operators won’t be able to […]
Industry
May 12, 2022
ASA Confirmed Children’s Exposure to Gambling Ads Decreases
The Advertising Standards Authority (ASA) published the findings of its latest report on children’s exposure to TV ads for age-restricted products such as gambling and alcohol to confirm the continuing downward trend. Children’s Exposure to Gambling Ads Focusing on robust industry-standard data, the report produced by the Broadcasters’ Audience Research Board (BARB) is based on […]
