The Latest in ads
Industry
March 8, 2023
Sky Bet Names Grey London as New Agency Partner
British gambling operator Sky Bet has selected Grey London as an agency partner, replacing the outgoing Who Wot Why. The operator is excited about the change and believes that a bright future awaits Sky Bet and its new ally. As the agency of record of Sky Bet, Grey London will manage the gambling company’s advertising […]
Industry
March 8, 2023
Tabcorp CEO Calls for Single National Regulator and Less Gambling Ads on TV
Inside Asian Gaming reported that in a statement made on March 8, the CEO of Tabcorp, Adam Rytenskild, one of Australia’s largest gambling companies, has called for a single national regulator to ensure consistency in the industry and protect vulnerable Australians. Tabcorp CEO Advocates for National Regulator to Replace State-Based Model The current state-based model […]
Industry
March 7, 2023
Superbet Scales Back Outdoor Ads in Romania, Promotes Responsible Gaming
The multinational sports betting and gaming group wishes to see all commercial messaging part of its outdoor marketing campaign in Romania vanish or be replaced with responsible gambling messages. The self-regulation decision comes in the context of the current discussions on a law that would restrict the promotion of gambling in the country. All Commercial Messages, […]
Industry
March 6, 2023
Gambling Ads Bombardment in Victoria Sparks Worries about the Next Generation
Gambling advertisements have been an integral part of how companies communicate new offerings and promotions to fans. However, ads are also a major topic of the safer gambling discussion as more and more people realize the harm they can do to the new generation. In the Australian state of Victoria, for example, kids are bombarded […]
Legal
February 28, 2023
New York Gambling Regulator Approves New Rules for Betting Ads
The gambling regulator in New York, the New York State Gaming Commission, greenlighted new rules affecting sports betting marketing, promotions and advertising in the state. The announcement came Monday following a meeting of the regulator where the new rules received unanimous approval by the Commission. Now, the rules would go through a 60-day period for […]
Industry
February 27, 2023
Australian Gambling Support Services Face Online Advert Blockade
The Guardian reported that Australian gambling harm services have complained that their rehabilitation adverts are being wrongly blocked while there has been an increase in wagering advertising, especially following Sportsbet’s partnership with TikTok. Victorian Responsible Gambling Foundation Ads Blocked by Google The Victorian Responsible Gambling Foundation (VRGF) has had its adverts for Gambler’s Help, its […]
Industry
February 23, 2023
APAJO to Discourage Ads on Sites that Infringe Copyright
Portugal’s online gambling association, the Associação Portuguesa de Apostas e Jogos Online (APAJO), has signed a memorandum of understanding (MoU) to reduce advertising on websites that infringe copyright. The memorandum in question is promoted by the European Commission, which seeks to combat copyright infringing websites. This primarily targets online domains that stream or pirate content […]
Legal
February 22, 2023
Proposal in Connecticut Calls for Tough Gambling Ad Regulation
The state is one of the few that currently offers not only online gambling but retail, as well as online sports betting services. It was back in October 2021 when Connecticut launched its regulated online gambling and sports betting market. Not unexpectedly, the activity is restricted to people under the age of 21, which is […]
Industry
February 21, 2023
Charities Unamused by Paddy Power‘s Recent Ad
About a week ago, Paddy Power released a new advert for Tottenham Hotspur. The ad is called The Spurs Fan Centre and makes fun of the team’s suboptimal performance and lack of notable achievements. Miserable Time to Be a Spurs Fan In its ad, Paddy Power showcases an employee walking the viewers around a fictional […]
Industry
February 21, 2023
Study Says Children Are Targeted by Gambling Ads on Facebook
The new study was completed in partnership between VicHealth and researchers from the University of Queensland and Monash University. It probed into gambling ads seen on social media by 16-to-25-year-olds. Overall, the report examined data from 83 young people. From that total, 54 of the participants were aged 16 and 17 years old. The recent […]