Strive Gaming, an advanced platform technology provider, has launched its products on the North American market.

Strive Gaming Debuts in Colorado

Strive Gaming, a customized advanced technology platform supplier led by former Kambi Group CCO Max Meltzer, has launched its products in the North American market. The company will debut in Colorado as it sets the stage for its first developments. Strive is also going through licensing processes in other states and is involved in the sports betting bidding process in New York.

With its leading innovative platform technology and passion for excelling further, the company aims to create a strong foothold in North America. As a CEO of Strive Gaming, Meltzer aims to deliver to North American operators an effective technology that will bring them closer to their customers while also meeting all the technical multi-state regulatory requirements in the US.

According to Meltzer, the interest in the company shortly after its launch is phenomenal and the company is happy that its proposition fits the market needs. Meltzer said that the company will focus on top-scale performance and looks forward to announcing its initial customers soon.

Strive Gaming Executive Team Revealed

Meltzer said that the company’s internal motto is “Strive to be the best.” He stated that, as a CEO, he wants to give back to the industry, which has already given him a lot. He wants to create a company that supports work culture, diversity, health and people’s responsibilities.

Strive Gaming’s executive team includes CCO Damian Xuereb, former Kambi Sales VP, and CTO Jesse Cary, former lead engineer for Bede Gaming. Upon his appointment with Strive, Cary said he had evaluated the competitive landscape in North America and considered the company to be a market leader in expertise and technological advancement.

Meltzer said that the company will allow people to be their best selves and become a part of something exciting, helping Strive Gaming become a market leader in the industry.

Betsson Buys 35% Stake in Strive Platform Limited

In April this year, Betsson Group bought 35% of Strive Platform Limited’s shares for $6.5 million. The group also reserved its right to increase its stake in the company, which is operating as Strive Gaming in the US. The deal was a part of Betsson’s developing partnership with Strive after teaming up with TG Lab UAB, Strive Platform Limited’s parent company. Betsson entered the US online sports betting market in Colorado by signing an agreement with its partner Dostal Alley Casino.

After confirming its team, Strive completed a Series A investment to speed up its “build-out of its US and Canada infrastructure.”