The global media platform, Teads Studios, announced Tuesday that it inked a new partnership with the world’s leading sports data provider, Stats Perform.

Teads Studios and Stats Perform Ink New Partnership

The collaboration will see Stats Perform integrate its sports data API with Teads Studio’s Dynamic Creative Optimization (DCO). This integration will create unique opportunities for marketers to capitalize on key sports moments by offering customized data-driven messages. Moreover, the new collaboration will help increase brand awareness and create a premium source of revenue.

The use of data-driven advertising (DDA), creates unique opportunities for brands to deliver messages, promotions or distinguish themselves within the competitive market. By using DDA, marketers can reach their target audience successfully to deliver their message.

Thanks to Stats Perform’s DDA feeds, time-sensitive messages can be delivered that will instantly capture the attention of sports fans. Besides bringing brands closer to the action, this method is cost-effective. What is more, DDA feeds help deliver the ads directly to the desired audiences and enhances the experience for sports fans.

The New Deal Brings Benefits for the Duo

Steve Xeller, Stats Perform’s CRO, said that it is thrilling to offer marketers the ability to leverage live sports data in collaboration with Teads. He outlined that thanks to that data, marketers can reach their audiences around the world and deliver personalized messages.

“In partnering with Teads, we are thrilled to be offering marketers the ability to leverage best-in-class, live sports data to deliver more effective and personalized messages to their target audiences on a global scale.”

Steve Xeller, CRO at Stats Perform

Jonathan Lewis, the head of Teads Studio, added that the partnership with Stats Perform brings excitement for the company. According to him, the new partnership also reaffirms Teads’ commitment “to delivering personalized creative without impacting upon user privacy and leveraging our data and contextual signals.”

“This exciting partnership with Stats Perform allows us to add another unique layer into our dynamic creative offering.”

Jonathan Lewis, head of Teads Studio

As a leading sports data provider, Stats Perform analyzes and collects data from sporting events around the world. Besides live scores, the company offers in-depth analysis for events by leveraging AI-enriched data. This in-depth data is available for more than 4,000 competitions and 500,000 matches every year.

The new deal between Teads and Stats Perform comes at the right time, considering the packed sporting schedule this year. Besides the Women’s UEFA Euros competition, this year will also see the Men’s FIFA World Cup.