The terms of the new deal see the company expand its data distribution for licensed sports betting operators.
Tennis Australia Inks Data Distribution Deal with Stats Perform
Under the terms of the new deal, Stats Perform was designated as the exclusive distributor of data and live video streaming for Tennis Australia’s tournaments. Thanks to the collaboration, the company will deliver unique insights and data for its partner operators. Stats Perform explained that the multi-year deal covers Australian Open and Australian Open Qualifying, among other Tennis Australia tournaments.
“We are honored to have been chosen to work with Tennis Australia – an organization which shares our goal of protecting and elevating the fan experience, for new and existing tennis audiences across the globe.“
Carl Mergele, CEO at Stats Perform
Carl Mergele, Stats Perform’s CEO, explained that one of the main goals of the company is to offer unique entertainment. This entertainment, according to him, helps elevate the experience and engagement of customers of sports businesses. Mergele pointed out that the company is delighted to team up with Tennis Australia. Last but not least, he said that Tennis Australia shares a vision with Stats Perform as the duo seek to offer exciting experiences for fans and engage with new audiences around the world.
The Collaboration Helps Expand Tennis’ Audiences, Boost Integrity
Tennis Australia’s chief revenue officer, Cedric Conelis, added that Stats Perform is a respected and trusted company that uses innovative methods. This unique combination, according to the chief revenue officer, made the company the perfect fit for Tennis Australia.
“Stats Perform has a reputation for trust and innovation, making them a clear choice and providing more opportunities for us to reach and engage with our fans.“
Cedric Conelis, chief revenue officer at Tennis Australia
The new deal with Stats Perform will enable Tennis Australia to leverage the company’s leading tools such as PressBox Graphics and Opta Facts, among other solutions that help expand the audiences of the sport.
What’s more, the collaboration sees Tennis Australia team up with Stats Perform’s integrity division to help monitor matches and boost the integrity of the sport. Consequently, Tennis Australia will be able to leverage Stats Perform Integrity’s core services as well as other solutions that focus on integrity monitoring and analysis.