Sportradar continues to expand its reach in the sports and sports betting segment, with the company launching a new dedicated virtual cricket in-play initiative. The virtual betting product will benefit cricket fans and help create fresh experiences for those seeking to place a punt on their favorite sports.

Sportradar Taps into Real Data to Create Lifelike Experiences

The product is developed on the T20 cricket game and uses an advanced 3D animation engine to create a lifelike experience that Sportradar is happy to release to its business partners. The game comes with 20 overs per team, and super overs on top of that.

To guarantee the fairness of the competition, Sportradar has used data points from real cricket games, as well as the know-how and expertise of in-house engineers and experts.

The company is using special data collection for the tool with the Cricket Live Score Plus and audio-visual content from the International Cricket Council to make for better experiences. Commenting on this development, Sportradar managing director of gaming Frank Wenzig said:

“The exponential growth of cricket worldwide has created unprecedented demand for associated content.”

Sportradar managing director of gaming Frank Wenzig

Wenzig is confident that the solution will allow cricket fans around the corner to have another outlet for their love for the game. To this end, the company is deploying the “full extent” of its technological capabilities to create unique experiences that will be deemed worthwhile by cricket lovers.

Sportradar has been busy of late. The company teamed up with the Australian Ice Hockey league to seek and realize its full commercial success. Meanwhile, the company also has Memorandum of Understanding with the Austrian police in a bid to tackle match-fixing and corruption in sports.