Under a new partnership agreement, Sparket will provide access to its Social Betwork platform to USBookmaking customers. The strategic partnership will help USBookmaking reach new users and bet types.

Sparket to Offer USBookmaking Clients New Way to Wager

Nevada-based USBookmaking inked a strategic partnership with Sparket, an innovative sports betting application. Announced on Tuesday this week, the partnership seeks Omni-channel user engagement, including pari-mutuel sportsbook for esports wagering, and more. Sparket, which is a Los Angeles-based company, will offer peer-to-peer transactions and user engagement.

Furthermore, the company is awaiting a patent for a new prediction and confirmation software. As a result of the collaboration, US Bookmaking customers will have access to a casual wagering environment which is accomplished through the integration of social media. Furthermore, the environment is tailored for each fan and gamer. This platform is known as the Social Betwork.

With Social Betwork, USBookmaking Will Reach New Users

In a statement, Aaron Basch, CEO of Sparket said that the company is excited to partner with US Bookmaking. Furthermore, he acknowledged that USBookmaking is an experienced company that will help navigate Sparket in the growing sports and esports scene.

“Our Social Betwork platform will enable their partners to access new users and bet types.”

Aaron Basch, Sparket CEO

According to Basch, the Social Betwork platform will help USBookmaking’s partners access new users, as well as bet types. Furthermore, with the help of pari-mutuel odds, as a form of peer-to-peer betting, the platform allows USBookmaking to offer better odds while taking less risk, and feature more options for its customers.

“We see the value of social engagement in sports betting as paramount moving our company forward.”

John Salerno, director of operations, USBookmaking

John Salerno, director of operations at USBookmaking said that the company sees the value of social engagement in sports betting. Furthermore, he acknowledged that pari-mutuel betting holds significant potential which will help diversify the sports betting market when it comes to traditional sports, as well as esports.