Online casino and sportsbook platform provider Soft2Bet announced a new addition to its management team with the appointment of Kiril Nestorovski as the new Director of B2B.
Expansion Strategy Execution
New B2B director Kiril Nestorovski will be responsible for the company’s expansion strategy execution as Soft2Bet is looking to establish a presence for its B2B products and services in new, emerging and diverse markets.
“We’re delighted to have Kiril on board in this vital position. His insight and experience are a great fit for Soft2Bet, and with his appointment, we are emphasizing our commitment to ensuring Soft2Bet recruits top talent and gets closer to the realization of our ambitions to successfully grow our company and enter new regulated markets.”
Boris Chaikin, CEO, Soft2Bet
Kiril Nestorovski, who has more than 20 years of experience in ICT sales, spent the last eight years prior to joining Soft2Bet holding senior positions across brands from the iGaming industry, with the last four of them being at EveryMatrix.
Previous Roles
Prior to joining EveryMatrix, Nestorovski spend a year and a half as a senior account manager and later on head of account management with Extreme Live Gaming, while his early professional years saw him spend time with NetRefer, HSBC, Habitat for Humanity Macedonia, Synergie Effekte and Seavus Group.
His most recent role as Head of Sales at EveryMatrix was instrumental in the last 3 years and a half in which the company experienced incremental new clients’ growth.
“I am happy to be given the opportunity to contribute to the continued success of Soft2Bet and leverage my experience in this challenging industry to help accelerate the Soft2Bet Rocketship to new heights.”
Kiril Nestorovski, Director B2B, Soft2Bet
As part of his new obligations, Kiril Nestorovski will be mentoring the B2B team of the European software supplier to ensure the company’s expansion strategy plans are effectively executed.
The appointment of Kiril Nestorovski is the latest addition to the senior ranks at Soft2Bet after the company hired the services of Peter Christian Noer to serve as its regional manager for the Nordic markets and Pablo Ferreira as its chief marketing officer.
Founded 5 years ago by a bunch of passionate people with experience in the online betting industry, Soft2Bet has grown to operate 10 casino and sports betting brands, while its offices in Malta, Cyprus and Bulgaria now boast over 800 people.
Two of its brands, Campobet and YoyoCasino, received licenses from the Malta Gaming Authority (MGA) in June to further strengthen the company’s footprint in Europe.