SIS Expands South African Coverage with 4Racing
Sports Information Services, a supplier of 24/7 live betting services, has signed a new partnership with 4Racing, a South African rights holder. Thanks to this partnership, more South African racing events will be featured as part of the SIS offer.
The company will bring relevant data and coverage from meetups such as the ones held at Durbanville, Kenilworth, Turffontein, Vaal, and Fairview. The partnership will also help 4Racing continue to deliver on its mission statement, which is to help boost the horse racing industry in South Africa.
South African Racing Coverage Now Part of SIS’s Offer
The provision of content across a network of stakeholders can only contribute to this end goal. 4Racing has already put several plans in motion that focus on the overall betterment of the sport to help build and establish a better long-term outlook for horse racing and built it as a robust part of the sporting ecosystem.
SIS in the meantime is keen to continue growing its international footprint, having signed partnerships in some of the biggest horse racing jurisdictions around the globe and being present on numerous continents with a rich history of racing events. SIS head of international horse racing, Conall McSorley, welcomed the opportunity to add yet another partner.
McSorley explained that the races and content provided by 4Racing will be brought to Irish and UK audiences and thus drive interest in South African horse racing meetups. All in all, McSorley said that SIS customers were going to appreciate the type of content the company accesses in South Africa moving forward:
We are delighted to be able to deliver South African racing once again, and it provides us with an additional stream of high-quality content that is sure to be appreciated by our customers.
SIS head of international horse racing, Conall McSorley
Opportunity to Bring South African Coverage Welcome
4Racing head of licensing & broadcast Stephen Watson was similarly pleased with the opportunity now provided by SIS. He hailed the company for its tremendous job in bringing more racing action from all over the world to operators and fans globally. He continued:
SIS’s established distribution channels and credibility with key racing stakeholders will enable us to maximize our product’s consumption in the UK and Ireland, where for years the South African racing product has proven to be very popular.
4Racing head of licensing & broadcast Stephen Watson
SIS has also been growing its geographical footprint, expanding with IZIBET in Malta and driving forays into Chile with Estelarbet.
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