Sports Information Services, a multi-channel supplier of round-the-clock live betting services, has signed a fresh partnership with bet365 that will provide the operator with advanced coverage of esports games through the supplier’s Competitive Gaming products.

SIS Delivers ESIC-Accredited Products for bet365

The partnership targets the New Jersey market in the United States where both companies have a license to operate, and which is an important turning point for both participants. With esports’ popularity increasing, bet365 has been eager to consolidate its presence in the vertical.

SIS offers a Competitive Gaming solution that offers players the opportunity to bet on various competitions, starting with Ebasketball, the press release informed. SIS’s dedicated H2H Global Gaming League presently hosts more than 150,000 events every year which makes it a great source of content and betting opportunities for partner operators.

The Competitive Gaming solution features games that are overseen by ESIC-licensed referees. On a technical level, the solution comes with ultra-low latency live streaming and runs a busy market to offer superior margins, SIS argues.

Commenting on this, SIS Content Services president and SIS CEO Richard Ames welcomed the opportunity to integrate the Competitive Gaming solution with bet365 and its platform.

Esports Betting Is Becoming More Popular in the United States

He assured us that the product comes with the highest possible level of integrity and brings true value to operators such as bet365. Similarly, Ames continued:

We have made good progress to date in US with SIS Content Services Inc. and this new deal with our long-term partner bet365 is further evidence of our products gaining traction in this key market.

SIS Content Services of VP Michele Fischer was similarly pleased with the partnership opportunity and said that the US is the second largest esports market and it’s quickly expanding in traditional sports betting. The company was ecstatic, Fischer said, to be able to take another confident step in New Jersey.