Scientific Games and BlueRibbon inked a key partnership that led to the implementation of the jackpot solution by BlueRibbon to SG’s OpenGaming platform. Consequently, Kaizen Gaming brand Stoiximan will be the first one to launch the newly implemented tool.
BlueRibbon’s Jackpot Solution Is Integrated into SG’s OpenGaming Platform
Gaming equipment and technology provider Scientific Games (SG) announced that it has integrated BlueRibbon’s customizable jackpot solution into its OpenGaming ecosystem. As result, Kaizen Gaming brand Stoiximan is the first to launch the marketing tool. With the new partnership, SG strengthens its OpenGaming platform. Furthermore, all partners of the company across regulated markets will have the ability to use the marketing tool in the coming months.
The unique combination of the innovative network-level OpenGaming platform by SG along with BlueRibbon’s player engagement software undoubtedly will be providing the operators with a powerful solution. Furthermore, the combination will bring new levels of excitement for the users while at the same time offering responsible gaming tools. Another great benefit derived from the partnership is greater brand differentiation.
“We’re excited to bring our highly effective solution to even more operators across the globe.”
Amir Askarov, Co-Founder & CEO at BlueRibbon
According to the Co-Founder & CEO at BlueRibbon, Amir Askarov, the global reach of SG’s platform ensures the significance of the new partnership. He added the integration of the company’s software to the OpenGaming platform by SG will “open the door to new opportunities“.
SG to Continue Bringing Cutting-Edge Innovation
In a statement, the SVP of Gaming and Digital at Scientific Games, Dylan Slaney, said that the company is excited to bring the innovative marketing and jackpot products by BlueRibbon to the OGS. Furthermore, according to Slaney, players are constantly looking for something new from their gaming sessions and the new feature by BlueRibbon which will be implemented is the “perfect match to deliver an exciting new experience”.
“Our philosophy is all about bringing cutting-edge innovation to our leading global network, and this new partnership delivers on that promise.”
Dylan Slaney, SVP Gaming, Digital at Scientific Games
Dimokratis Papadimos, RNG Casino Manager at Kaizen Gaming also shared his positive thoughts by saying that providing an innovative and wide product range has been a priority for the company. He added that the seamless integration of BlueRibbon’s jackpot software to SG’s platform puts the company in a position “to produce a campaign that matches our needs and brand identity“. In conclusion, Papadimos outlined that based on initial results, it looks like the company is heading toward the right direction and players are appreciating how improved user experience is delivered.