Racing and Wagering Western Australia (RWWA) will use Kambi’s technology to improve the scope and reach of its online products.

Kambi and RWWA Strike Long-Term Partnership

Racing and Wagering Western Australia (RWWA) has signed a long-term partnership with sports betting operator Kambi Group. Through the partnership, RWWA will utilize Kambi’s innovative technology to upgrade and expand its already-substantial sportsbook offering.

With Kambi’s comprehensive product, which includes bonusing toolbox and differentiation capabilities, RWWA hopes to tap into the booming online gambling and gaming market.

The deal is another promising milestone for the sports betting operator. Just earlier this month, Kambi increased its Q4 financial expectations. The figures will be released on 10 February.

Both Confident in Cooperation

According to Kambi CEO Kristian Nylén, the RWWA partnership is an important strategic move for the operator. He explained that the company was thrilled that RWWA was impressed by and confident in the opportunities and possibilities that Kambi’s product can provide.

The agreement underlines the flexibility of Kambi’s technology, Mr Nylén continued. He added that it can be easily and comfortably configured to suit the various needs of any operator and regulated market.

RWWA CEO Ian Edwards said he was delighted to have Kambi as a partner as the Australian company expands its reach across its online and retail sectors. He lauded Kambi’s impressive track record as a springboard for growth, as well as its flexibility and power. Mr Edwards explained that these proven strengths are the reason why RWWA chose Kambi as its partner.

Mr Edwards believes that the partnership will be instrumental in maximising RWWA’s profits and driving greater results in the company’ target fields.