A sports betting brand operated by Rush Street Interactive (RSI) in Colombia signed a partnership deal with the Spanish top-flight soccer league to become its exclusive wagering partner in the Latin American country.
Exclusive Wagering Partner
RushBet teamed up with LaLiga in a multi-faceted deal that will enable the sportsbook to co-brand with LaLiga’s two top divisions, LaLiga Santander and LaLiga Smartbank, using all of the league’s intellectual property such as logos and jerseys.
In addition, RushBet will be able to collaborate with LaLiga players and native Colombians Radamel Falcao, Jeison Murillo and Carlos Bacca to create engaging promotional content and advertisements. As part of the partnership, RushBet will also be launching new content productions for TV and digital.
The agreement will also provide LaLiga exclusive hospitality packages to RushBet’s bettors, giving them a chance to attend some of the top rivalry games like Real Madrid vs. Barcelona and the Basque derby between Atletico Bilbao and Real Sociedad.
Omar Calvo, General Manager at RSI Colombia, outlined that RSI’s commitment to delivering the best content and high-quality entertainment to its players aligned with the opportunities the partnership with “one of the most viewed leagues in Colombia and around the globe” provided, bringing Colombians “even closer” to the action.
Integrating LaLiga media properties with Rushbet marks an exciting time for our company here in Latin America.”
Omar Calvo, General Manager, RSI Colombia
LaLiga delegate in Colombia Julián Gómez, in his comments focused on the passion and adrenaline LaLiga has been sharing for years with its fans in Colombia, excited to bring now that emotion to all RushBet customers in the country.
Special Event in the Coming Days
RushBet said it would organize a special launch event in the coming days that would feature a distinguished former player and LaLiga representatives to celebrate the agreement.
The agreement with the top-flight Spanish soccer league is the latest recognition for the RSI sportsbook brand and its achievements in the region, following hot on the “Sportsbook of the Year” award received at the SBC Awards Latinoamerica 2021.
At the event, which took place in Miami, Florida, on October 28 as part of the SBC Summit Latinoamerica, RSI received the Sportsbook of the Year award.