The leading gaming and betting company, Rush Street Interactive (RSI), announced a new deal with Mike Francesa, the sports broadcasting legend.
Sports Broadcasting Legend Mike Francesa Joins RSI as Brand Ambassador
Under the terms of the new collaboration, the New York sports broadcasting legend will provide exclusive brand content for RSI’s two brands PlaySugarHouse.com and BetRivers.com. Moreover, the collaboration will see Francesa hosting new podcast series. The new series will be hosted two times every week.
The sports broadcasting legend will be a part of videos that will be posted via PlaySugarHouse and BetRivers’ online platforms. The Radio Hall of Famer will also participate in “on the scene” videos during sporting events throughout the year, delivering unique experiences for sports fans.
Besides being a Radio Hall of Famer, Francesa is also the only sportscaster that has won the prestigious Marconi Award as “Major Market Personality of the Year” more than once. Overall, he has more than 30 years of experience as a sports broadcaster within New York and the Tristate area. Besides radio, Francesa has spent more than a decade as a studio analyst for CBS Sports.
The Exclusive Content Deal Will Bring New Experiences for Sports Fans
RSI’s CEO, Richard Schwartz, said that the company is thrilled to have Francesa join as brand ambassador. Additionally, he outlined that Francesa is undoubtedly an icon in sports radio. In conclusion, Schwartz acknowledged that Francesa’s in-depth knowledge of sports combined with his passion will undoubtedly be well received by sports fans and in turn will bring greater sports betting experiences.
“We are thrilled to have Mike Francesa, the radio “King of New York”, join our BetRivers family of Brand Ambassadors.”
Richard Schwartz, CEO at RSI
Besides joining forces with Francesa, last week RSI inked a similar brand content deal with Joakim Noah, the former Chicago Bulls basketball star. More recently, earlier this week, the Chicago-based company revealed that it is one of the nominees in four categories for the 2022 EGR North America Awards.
“I’m eager to begin a partnership with RSI.”
Mike Francesa, brand ambassador for BetRivers and PlaySugarHouse
Commenting on the recent deal, Francesa said that he is eager to start his collaboration with Rush Street. Moreover, he acknowledged that by joining BetRivers’ team he will share his passion for sports. In conclusion, Francesa revealed that sports fans in New York and customers of BetRivers and PlaySugarHouse around the country will receive valuable advice from him.