Cristiano Ronaldo is the latest brand ambassador of Garena’s Free Fire. The iconic footballer is joining the world of Free Fire as a new playable character named Chrono.
Cristiano Ronaldo Becomes a Character in Garena’s Free Fire Universe
Leading game developer, Garena, announced today that Cristiano Ronaldo will be the latest brand ambassador of the company’s self-developed game Free Fire. This partnership marks a significant moment in gaming history as one of the most recognizable football players joins forces with one of the most popular mobile games.
The partnership with Ronaldo complements Free Fire’s strategy to continue to deliver exciting content for its users across the globe. Furthermore, the game continues to inspire its players who can benefit from customization while having fun. Cristiano Ronaldo’s character is new to the game and will be called Chrono. Users that want to play with the new character can expect more details to be revealed from December 10 onwards.
As Free Fire’s latest global brand ambassador, Ronaldo shared that it was delightful to work with the game’s team to bring the new character Chrono to life. “It’s a great feeling having not only a character in Free Fire modelled after me, but also having the whole universe within the game changing along with it,” said Cristiano Ronaldo.
The Partnership Marks an Exciting Moment for the Industry
Besides the name of the new character, Chrono marks the latest in-game event by Garena. Operation Chrono will bring exciting new rewards for players including special themed items as well as Ronaldo’s character. On that topic, Ronaldo revealed that tons of new features and elements were added by Garena for Operation Chrono. Furthermore, it is expected for the new character to be available in-game on December 19.
“I hope Free Fire players all over the world are just as excited as I am!”
Cristiano Ronaldo
Harold Teo, Free Fire Producer at Garena said that the recent partnership with Cristiano Ronaldo is significant. He added that the collaboration with a role model such as Ronaldo was truly exciting. In conclusion, Teo revealed that the new partnership “offers even more ways for our communities all over the world to enjoy Free Fire.”
The new partnership got the attention of Matt House, SportQuake CEO. He outlined that the partnership between Free Fire and Cristiano Ronaldo is exciting not only for the fans but for the wider industry too. Furthermore, according to him, football gaming and technology are coming together and result in exciting new collaborations.