Leading iGaming aggregator company Relax Gaming has struck a landmark partnership with PokerStars, a betting, gaming and entertainment brand with a global presence and access to numerous markets around the world.
PokerStars Expands Content Offerings
As a result of the partnership, PokerStars will be able to choose from over 50 content developers, all accessible through Relax Gaming’s dedicated platform. Popular options include developer names such as ReelPlay, 4ThePlayer, Ruby Play, Fantasma Games, OneTouch and others, all thanks to the company’s native Powered By Relax and Silver Bullet partnership initiatives.
Players in all regulated jurisdictions that PokerStars is currently available in, and where suppliers have a license, will be able to get their hands on player-favorite titles, such as Iron Bank, Money Train 2, Temple Tumble and more.
The company brings a long and wholesome list of products, including Trolls Gold, Millionaire Megapays, Valhalla Lowering Pays, Temple Frenzy Lightning Chase and many others. While beneficial to PokerStars’ own portfolio offering, Relax Gaming will gain access to numerous new jurisdictions and player bases across Europe, with a specific focus on Spain and Italy.
Commenting on the Significance of the Deal
Relax Gaming CCO Daniel Eskola commented on the deal and said that the partnership would create additional visibility for the company’s products and offers. Rapid market expansion is precisely what Relax Gaming aims to achieve in 2021, Eskola added, and touted innovation and quality as two of the main pillars of the company’s growth strategy. “It’s always a pleasure to partner with the world’s leading online brands that are making a huge impact in the market through innovation and a quality offering,” he asserted
Commenting specifically on the opportunity to work with PokerStars, Eskola further stated, “PokerStars is an operator with enormous status and reach. I’m sure the addition of our extensive portfolio will only benefit that further as they continue to expand and differentiate themselves from the competition.”
Relax Gaming’s own track record is impressive, with the company receiving multiple distinctions and having been nominated for 16 awards at the CasinoBeats Developer and EGR B2B Awards ceremonies. It won the EGR Nordics Awards for “Casino Content Supplier” earlier this year and has been able to bring over 2,000 online casino games under its trusted iGaming roof.
The company most recently acquired UK license in May, allowing it access to one of the most populous iGaming markets.