Relax Gaming Deploys Content with bet365
The popular game developer and content aggregator has launched its cutting-edge and innovation-driven slot titles with the British gambling giant
As a result, bet365 casino players will have access to some of the company’s best-performing and most popular slot games, including Iron Bank, Temple Tumble and Money Train 3. These games are some of Relax’s own handy work, allowing the supplier to deliver outstanding and unique content to the brand’s iGaming library right from the start.
Original and Third-Party Games to Strengthen bet365 Library
Relax, though, will also leverage its reach with third-party partners and their online casino games. Presently, Relax Gaming has access to more than 4,000 games by partners, which will be injected into bet365’s website and give the iGaming operations a significant boost in terms of pure gaming variety.
Relax also sees reasons to be happy with the new collaboration as the company is confident that because of bet365’s reach in global gambling markets, Relax will be able to expand its footprint in existing and new jurisdictions, providing that the necessary licenses are in place.
Relax Gaming CCO Nadiya Attard has hailed this opportunity and described the partnership with bet365 as an important one:
The reputation that bet365 has in our industry speaks for itself, having our products live with them is a hugely important moment for us as we continue to expand at pace as the appetite for engaging igaming content intensifies.
Relax Gaming CCO Nadiya Attard
Attard explained that the two companies share an in-depth understanding of player needs and were capable of delivering the experience that consumers expect. A bet365 spokesperson was similarly pleased with the developments and welcomed the addition of Relax Gaming to the operator’s portfolio of cutting-edge gaming content partners.
Relax was a “great fit,” the operator’s representative said, arguing that bet365’s gaming content has been expanding rapidly. In the meantime, Relax Gaming has put a great emphasis on its internal production pace.
The company launched the Wild Hike and Horror Hotel over the past several weeks, adding to its in-house momentum of originally produced titles. Relax Gaming also revealed plans to go ahead and launch a new “game of the year” project with AboutSLOTS, using the company’s consumer insights into player preferences in the slot vertical.
Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at GamblingNews.com is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.
