Quarter4 Completes $1.6M Seed Funding Round

AI predictive sports data and analytics firm also announced the entry of two new members to its board of directors.

Quarter 4 to Boost Technological Efficiency

AI predictive sports data and analytics platform Quarter 4 has announced the completion of its seed funding round. The company raised $1.6 million, which will go toward the acquisition of strategic talent to bolster its technical and sales teams. The company plans to double its staff by the end of 2021.

Quarter4 will also use a part of the funds to boost the technological expansion of its business-to-business services. The company aims to increase its industry-leading predictions to two million per day by September 2021, which is double the current amount. Its predictions will include NFL forecasts.

In addition, Quarter4 will enrich its data reporting portfolio to cover predictive probabilities for live in-play betting and odds and market analysis. The diversification of its AI technology is carried out with the help of deep learning neural networks (DNN).

Quarter4 carried out the funding round with the help of Shore Capital Sports & Entertainment, an advisory and investment firm located in Toronto and New York. The investor will also support the sports analytics firm in terms of business development, strategic partnerships, and financial advisory services.

Announcement Includes Two New Board Members

Apart from the seed funding, Quarter 4 unveiled that two new members – Scott Secord and Terry McInally, are joining the board of directors. Secord was president and CEO of Gaming Nation Inc, which was acquired by a private equity fund in 2018.

Secord highlighted Quarter4’s technology and quality insights that it provides to sports betting, sports media and sports broadcasting companies. He added that despite the wide range of opportunities in the sports and gaming industry, the core of the market is the quality of the data, which powers the industry.

“Our investment in Quarter4 shows our commitment to continually improving how data is delivered to sports companies across the globe.”

Scott Secord, Managing Partner, Quarter4

The other board member is Terry McInally, who is also chief compliance officer of Gateway Casino and Entertainment. He served as an executive for the Ontario Alcohol Games Commission (AGCO) in the past and was also a national game practice leader for the Richter Advisory Group, a national game practice leader for PwC.

Kelly Brooks, co-founder and CEO of Quarter4, said that the company’s analytics have seen big demand in the past year. Customers, who looked for Quarter4’s valuable data included sportsbooks and gaming companies, sports leagues, technology and data providers as well as broadcast and media partners.