Proposition 27, the online sports gambling proposition funded by out-of-state corporations to legalize online and mobile sports betting in California, has been the subject of a poll by the Yes on 26/No on 27 campaign. The poll’s results were summarized by FM3 Research, one of the state’s biggest ballot measure polling firms. According to the poll’s results, in spite of being subject to heavy advertising for the duration of one month prior to the poll, the majority of voters still opposed Prop 27. However, during the same tracking survey that was used to measure voters’ awareness and support for the November ballot, voters’ awareness was marked as remarkably high.

Voters Still Opposing Prop 27 Despite the Heavy Blitz of Ads by Yes on 27

FM3 Research interviewed 900 voters in California between July 30 and August 1. The voters were chosen among those expected to cast a ballot during the election that will take place in November. Respondents were contacted with the help of text messages, emails, and cell and landline phones. All interviews were conducted online with the help of live interviewers. 

More than 75% of all respondents declared that they recently read or heard information regarding Prop 27. At the same time, around 27% of voters recalled being subject to “a lot” of the same information. The findings were rather surprising in regards to the unusually high level of voters reporting a high level of awareness regarding the California ballot just a few months prior to election day. Nonetheless, the high level of awareness was triggered by the heavy No and Yes campaigns aired online and on television for several weeks.

Of the three-quarters of the respondents who remembered seeing information about Prop 27, three in five voters expressed opposition both before and after they heard the language of the ballot label. At the same time, one-third of respondents voted in favor of the ballot after hearing the official wording for the ballot.

Democrats, Nonpartisans, and Republicans Oppose Prop 27

A staggering 58% of voters opposed Prop 27 after being shown the ballot label. At the same time, 45% declared they would “definitely” vote against the ballot. One in three voters admitted they would vote in favor of Prop 27, but only 16% said they would “definitely” vote yes. At the same time, most Republican, Democrat, and nonpartisan voters heavily opposed the ballot. 

A number of gambling operators outside of California are currently supporting Prop 27, the measure that would turn all mobile devices into online and mobile sport betting devices after the November ballot. The list includes BetMGM, DraftKings, and FanDuel.

The poll’s sample margin of error was +/-3.5% at a confidence level of 95%.