PressEnter Group continues to introduce changes to its structure with the rebranding of its 21 Partners division to reflect the name of the new company. 

As a result, PressEnter Partners will be the new name the company will use to handle the affiliate side of the business for its various established casinos, including UltraCasino, NitroCasino, JustSpin, 21.com, NeonVegas, and Rapid Casino, the latest addition to its portfolio. 

PressEnter Partners is run by expert professionals who are well-versed in each market’s needs. The strong background of each member on the team allows the program to stay flexible, generate new leads and create regulation-compliant campaigns. 

A New Chapter Begins

As iGaming affiliates are increasingly coming under scrutiny by regulators, PressEnter is determined to ensure that its brand name translates into consumer trust.

PressEnter Partners head of affiliates Hannes Thunberg welcomed the move and argued that it marked the tremendous journey PressEnter, previously known as Betpoint Group, had set out on three years ago. The change allows the business to start a new chapter, Thunberg added. 

“While PressEnter Partners may have a new look and feel, the team behind it is unchanged. We will be looking to add to this incredible team moving forwards as we continue to establish PressEnter Group as a leading iGaming organization.”

The company moved headquarters to Malta with a new office. PressEnter is set to continue championing responsible gambling as it continues to deliver on new experiences that are now covered under the company’s new identity.