Australian-based sportsbook PointsBet extended an existing partnership with NBC Sports Philadelphia and NBC Sports Philadelphia Plus to re-launch a series of sports betting presentations during regular season games of the Philadelphia 76ers.
Extending NBC Sports Philadelphia Collaboration
The new edition of BetCast will broadcast four games on the 76ers which will be featured on NBC Sports Philadelphia Plus starting December 2 with the matchup with the Memphis Grizzlies in Memphis, Tennessee.
Broadcasting the games from the 76ers season in the NBA was made possible after an agreement PointsBet signed with NBC Sports Philadelphia and NBC Sports Chicago in March to present an alternate NBA sports-betting telecast that will simultaneously air in both markets was extended.
Game coverage of the first dual-market sports betting telecast of NBC Sports Regional Networks started with the matchup between the 76ers and the Chicago Bulls on March 7.
Besides the Grizzlies matchup, BetCast will cover the 76ers games against the Detroit Pistons, Orlando Magic and Indiana Pacers, as game coverage is set to continue until March.
During the telecast, sports fans will have access to on-screen live odds, future odds and player props powered by PointsBet, appearing on an enhanced graphic overlay surrounding the regular live-game coverage, while alternate announcers will provide game analysis and sports betting commentary to make the live events even more exciting for the audience.
Deeper Roots of the Partnership
NBC Sports and the listed on the Australian Stock Exchange (ASX) gaming operator teamed in August 2020 after a five-year agreement with NBCUniversal saw PointsBet become the official sports betting partner of NBC Sports.
The partnership provided PointsBet with year-round media and marketing opportunities across multiple platforms and the networks’ unmatched portfolio of events.
PointsBet received game day integrations across the eight NBC Sports Regional Networks, became an official partner of the NBC Sports Predictor App, gained odds integrations into NBC Sports’ fantasy and sports betting digital property Rotoworld, as well as multi-platform integrations with NBC Sports’ leading consumer golf brands Golfnow.
In addition, PointsBet gained access to Hispanic sports fans via Telemundo Deportes and Telemundo broadcast stations, and exclusivity to provide odds, props and trends for NBCSN and GOLF Channel and their digital properties, as well as NBCUniversal’s new streaming service, Peacock, and NBC Sports Podcasts.
Affiliated to NBC Sports Regional Networks, NBC Sports Philadelphia also features live-game coverage of the other professional teams from Philadelphia, the NFL’s Eagles, NHL’s Flyers, and MLB’s Phillies, while its scope covers Delaware and Southern New Jersey, besides the greater Philadelphia area.