PointsBet USA Teams up with 1/ST TECHNOLOGY for Horse Betting Products
Premier Turf Club, LCC, a subsidiary of PointsBet USA Inc announced a new partnership with 1/ST TECHNOLOGY, a company that operates under The Stronach Group and is a leader in the North American thoroughbred horse racing market. The agreement will see a number of 1/ST’s products and services, including the 1/ST Bet, Xpressbet, Monarch Content Management, AmTote International, and others, become a part of Premier Turf Club’s own offer and PointsBet’s by extension.
PointsBet Expands with Horse Racing Products in the USA
The partners will work on launching the 1/ST BET online wagering products in various the United States where Advance Deposit Wagering solutions are currently regulated and available on a regulatory level. The partnership will focus on aligning ADW components, including content management, tote, and product. All of this is done to help PointsBet introduce new bettors to horseraces in the US.
Meanwhile, 1/ST TECHNOLOGY’s brands, Xpressbet and 1/ST BET will get access to sports betting and iGaming solutions thanks to PointsBet’s own dedicated platform and solutions. 1/ST Technology is delivering a fully comprehensive white label horse betting experience to PointsBet customers giving the brand yet another vertical it’s able to break ground into and expand its reach, bringing in-demand and important opportunities to customers.
PointsBet Group CEO Sam Swanell welcomed this partnership and said that it marked a pivotal moment in PointsBet’s
Today marks a pivotal moment in the evolution of our US expansion strategy. Horse racing has a unique role to play alongside sports betting in the United States, and despite already generating over US$6.5 billion per annum in the industry online handle, we consider it an attractive category on the cusp of further expansion on the back of the ongoing shift from brick and mortar to digital.
PointsBet Group CEO Sam Swanell
PointsBet is no stranger to horse racing markets either, as the company already has been operating a similar product in Australian racing and is happy to take this a step further by teaming up with 1/ST TECHNOLOGY.
1/ST TECHNOLOGY Spearheads Horse Racing Growth in the USA
1/ST TECHNOLOGY CEO Paul Williams welcomed the opportunity to expand the company’s reach with PointsBet and deliver on the desired products across the new partner’s large customer audience in the United States. “We are uniquely aligned on a superior product vision as well as the value that this relationship brings to our collective organizations and horse racing industry stakeholders at large,” Williams concluded.
1/ST BET brings intuitive, fun, and forward-looking betting solutions that are bound to strike home with customers in the United States and with PointsBet’s audiences.
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