PlayStar Names Bet365’s Dan Alexander as COO

Dan Alexander has left Bet365 to join online casino brand PlayStar as chief operating officer.

Alexander Joins PlayStar Prior to New Jersey Launch

PlayStar, the challenger online casino brand, has appointed Dan Alexander as its chief operating officer, the company announced. Alexander is joining PlayStar from Bet365, where he previously served as head of the casino unit.

Alexander’s responsibilities as a COO in PlayStar will include developing the brand’s online casino product, as well as expanding the start-up’s team. Alexander has been at the forefront of the casino unit at Bet365 for three-and-a-half years before joining PlayStar. He was in charge of the online sports betting company’s expansion into new global markets and led a team dealing with at least 10 international gaming licenses.

Between 2012 and 2018 he was head of the casino platform at Mansion Group. Alexander said that his experience in such a reputable company as Bet365 has given him the necessary knowledge to apply to the role with PlayStar. He added that PlayStar’s great team of professionals supported by cutting-edge technology is what has made the company a successful player.

PlayStar Prepares to Enter US iGaming Industry

Back in March, PlayStar reinforced its leadership team with the appointment of Per Hellberg, as its chief executive officer. Before joining PlayStar, he served as chief executive of affiliate market veteran Catena Media, while prior to that he was CEO of NordicBet.

“Dan brings a massive amount of product, operational, marketing and industry knowledge to PlayStar and I am delighted to welcome him to the team.”

Per Hellberg, chief executive, PlayStar

PlayStar’s CEO added that Alexander’s managerial skills will be crucial when it comes to establishing the company’s casino brand in New Jersey. In February, PlayStar announced its partnership with Ocean Casino Resort in Atlantic City. The agreement will bring the online casino brand to the Garden State during the last quarter of 2021 subject to a green light from the Division of Gaming Enforcement.

Hellberg added that the operator’s agile technology platform and the best team in the business will provide US players with the utmost online casino experience. Additionally, PlayStar has teamed up with Gaming Innovation Group (GiG) for the launch of its first iGaming offering in the USA.

According to figures from the New Jersey Division of Gaming Enforcement, online gaming GGR experienced more than 100% annual increase in 2020 to reach $970 million, PlayStar said. The company added that the limited number of licenses within the state provides operators with the opportunity to take advantage of one of the fastest-growing global iGaming markets.