Italian-licensed Blox Limited and the leading igaming software developer Playson inked a new agreement. Blox will be able to distribute hit games by Playson as a part of the agreement. At the same time, Playson is increasing its market presence in Italy and expanding its reach.

Playson and Blox Limited Ink a New Partnership

The leading igaming software developer, Playson inked a new partnership with the Italian-based platform provider, Blox Limited earlier this week. Announced on December 1, the agreement strengthens the presence of Playson in the Italian market. Furthermore, with this move, Playson is extending its player reach within the regulated market of Italy where the company has already inked multiple key partnerships.

Under the deal, Blox, which is a part of Blue Ocean Gaming, will be able to distribute hit games by Playson across its operator network. The games include Buffalo Power: Hold and Win, Zeus: Thunder Reels as well as the recently launched Solar King.

Furthermore, as a part of the deal, the Italian-licensed platform provider can deploy Playson’s integration-free engagement tools which include Network Tournaments, Jackpots, and Free Spins. In fact, those tools have already proven to increase player engagement.

Playson’s European Market Growth Continues

In a statement, Blox’s Chief Commercial Officer, Karl Grech, outlined that the company has been very impressed with the high-quality content by Playson for a long time now. He stressed that it is great to join forces with a provider such as Playson as Blox is looking forward to “an ambitious set of objectives for 2021.” In conclusion, Grech said Blox is excited to introduce Playson’s games and promotional features that undoubtedly will retain their high popularity.

“Our critically acclaimed collection of slots, which is complemented by a world class suite of engagement tools, will undoubtedly be well received by the company’s clients and their players.”

Blanka Homor, Sales Director at Playson

The Sales Director at Playson, Blanka Homor, revealed that the company is delighted to join forces with Blox Ltd. She stressed that this move will help Playson’s games continue to grow in popularity and reach a bigger audience as the company continues to expand in Italy and beyond. In conclusion, Homor said that the big collection of slots complemented by the world class suite of engagement tools are undoubtedly going to be well received by the audience of Blox.

Besides increasing its presence in the Italian market, Playson is growing on the European market scene. Only recently, in October, the company inked a key agreement with the sportsbook operator Novibet. Under the game distribution agreement, Novibet grew its portfolio of games by adding authentic games by Playson. Furthermore, earlier this year, Playson inked similar content distribution deal with United Remote.