Planet Sport, a B2C2 and B2B sports media company, has launched in the Indian market where it will deliver its full suite of services and products to local operators, suppliers, and affiliates. The company enters a market that is still challenged by a lack of a unified regulatory framework that makes navigating it doubly challenging.

Planet Sport Focuses on Content Expertise for India

Despite those regulatory bumps, Planet Sport can deliver tailored editorial content in English and Hindi and serve the needs of industry players in the region or companies who are looking for a foray into the high-growth market.

Planet Sport delivers quality content that is developed by knowledgeable experts in each verticals the company offers services in. Presently, Planet Sport covers tennis, esports, hockey, badminton, soccer, and cricket as available options.

The company also has a proprietary Live Score Center to deliver in-play information at low latency. While the company has already signed a client in India, it’s gearing up for a more significant push in the region’s B2B sector. Commenting on these developments, Planet Sport head of sales of B2B betting, Dean Rayson, said:

“This is a major milestone for Planet Sport as we see the Indian market as having tremendous potential and one where our B2B products and services can help a wide range of stakeholders leverage the opportunity on the table.”

Rayson stated that the team was proud to bring tailored content to the needs of companies in the region and specifically those seeking to advertise in Hindi. Planet Sport has been busy pushing beyond its content services and recently launching the Planet Vision live casino tool.

The solution allows operators to integrate video and live odds streams into their own live dealer environments and deliver better engagement across the board.