The Philadelphia 76ers (also known as the Sixers), a professional Philadelphia-based basketball team, have extended their agreement with the gambling holding Greenwood Gaming. As per the deal, Greenwood’s betting brands will serve as the team’s official banner partners.
Greenwood Extends Deal with the Sixers
The agreement will see Parx Casino as the official local casino partner of the Sixers, while betPARX will become the official winning partner of the team.
The agreement will also see the Sixers and Parx Casino team up to host various watch parties at the latter’s Liberty Bell Beer Garden property. These events will be open to both Society 76 members, as well as to the general public, allowing sports fans to enjoy the team’s games together. The watch parties will provide guests with a free drink and a free $25 slot play voucher they can use to play games at the venue. In addition, visitors will get the chance to win some exclusive 76ers merch through raffles.
BetPARX, Greenwood’s online subsidiary, on the other hand, will offer an exclusive limited-time offer for new customers. The new welcome offer will run during the opening week of the 76ers schedule and will provide customers with a $20 Casino Bonus. Existing users, meanwhile, can benefit from the “Win-for-All” promotion that allows fans to engage themselves with a random bonus they can receive from the Sixers’ social media or their official app.
A Natural Progression of the Partnership
Katie O’Reilly, the chief revenue officer of the Sixers, spoke about the new agreement. She noted that betPARX has been an incredible partner so far as it really understands the team’s passions. Because of that, O’Reilly and her colleagues are thrilled to welcome the company as the 76ers’ official banner partner.
Through this extension, we look forward to sharing the betParx experience with our fans for many seasons to come.
Katie O’Reilly, CRO, Philadelphia 76ers
BetPARX’s senior director of interactive marketing, Gil Bushkin, shared that this partnership extension brings great joy to the operator. Bushkin referred to the extended partnership as a “natural progression” and said that betPARX and the 76ers have a lot in common.
betPARX and the 76ers represent a perfect synergy that aims to bring the fans unforgettable experiences on the court and when using our mobile App this season even more than before with a whole new Win-For-All promotion and unique fan experiences for our customers.
Gil Bushkin, senior director of interactive marketing, betPARX
Parx Casino’s chief marketing officer, Marc Oppenheimer, also spoke on the agreement. He confirmed that the partnership between the Sixers and Greenwood’s brands has been very productive. Oppenheimer added that the 76ers’ business team has been great to work with and said that he looks forward to continuing serving as the franchise’s official local casino partner.