The new partnership extension builds on a strong foundation between the duo. In fact, Paddy Power and Playtech have collaborated for more than a decade, helping each other grow further into the iGaming vertical. Now, thanks to the new collaboration, Playtech will continue to be the exclusive provider of self-service betting terminals (SSBTs) for Paddy Power. The deal applies to both Ireland and the UK markets, ensuring further the leadership position of Paddy Power.
“We are pleased to continue our strategically important relationship with industry leader Playtech.“
David Newton, COO at Paddy Power
David Newton, Paddy Power’s COO, said that the company is delighted to extend its strategic collaboration with Playtech. Moreover, he explained that Playtech’s terminals play an important and crucial part in the company’s retail operations and its future growth strategy. Finally, Newton said that Paddy Power is looking forward to expanding further this partnership “in the coming years.”
Details of the new collaboration emerged after only recently, Paddy Power secured “Superbrand” status for its campaigns from the Center of Brand Analysis. The prestigious status acknowledged the brand for its creativity and engagement within the British gambling market.
Playtech Is Delighted to Extend the Deal with Paddy Power
The new deal comes amid a time when Playtech continues to grow its presence and solidify its position as the go-to provider for retail sports betting terminals. What’s more, only recently, the company announced the launch of Player Props and Betbuilder, offering new markets and features. At the same time, the testament to the popularity of Playtech’s sports betting shops was reaffirmed in light of their performance during the recent World Cup.
“Paddy Power has grown into a leading force since its inception over 30 years ago, and we look forward to building on our successful partnership with them.“
Shimon Akad, COO at Playtech
Shimon Akad, Playtech’s COO, said that over the last three decades, Paddy Power expanded its presence significantly. He pointed out that Playtech will be delighted to continue its strong and successful collaboration with the brand.
Akad added that the company continues to invest in its software solutions, which in turn, brings benefits to its partners. Finally, he outlined that Playtech will continue to work on new technologies that will help digitalize the retail gambling sector.