Oracle Red Bull Racing, Hard Rock International Ink New Deal

The global casino, entertainment and gambling company, Hard Rock International (HRI) announced a new partnership with Oracle Red Bull Racing. The announcement came Thursday and sees the duo join forces to bring the F1 thrill to racing fans around the globe.

Oracle Red Bull Racing Names HRI Official Team, Viewing Partner

Under the terms of the new collaboration, HRI becomes an Official Team and Viewing Partner for the F1 team. The multi-year agreement between the duo will create unique experiences for racing fans around the world who will be able to enjoy races at HRI’s casinos, hotels, retail outlets and integrated resorts.

What’s more, the new partnership comes just in time for the famous Miami Grand Prix. Collaborating, HRI and Oracle Red Bull Racing will create “inspiring, immersive and exhilarating experiences for fans, focused on Grand Prix weekends across the 23-race calendar.” The new deal will see HRI become the go-to race day location for many race fans around the world. As a part of the collaboration, Hard Rock’s branding will be visible on the race suits of the Oracle Red Bull Racing drivers. Moreover, the company’s logo will be featured on the team’s RB18 car as well.

The recent partnership includes collaboration between HRI and Oracle Red Bull Racing’s leading esports team. By joining forces with the esports counterpart of the leading racing team, HRI will bring unrivaled virtual racing experiences to fans. Those experiences will be delivered via special sim racing rigs placed in multiple Hard Rock properties.

The Deal Brings Excitement to the Duo

Jim Allen, HRI’s chairman, shared his excitement in a recent statement. He revealed that the new partnership with Oracle Red Bull Racing reaffirms the company’s commitment to join forces with the best-in-class organizations that are a part of sports, music and entertainment. At the same time, he pointed out that the new deal will help connect with more fans around the world. Last but not least, Allen said that the new collaboration will bring thrilling experiences for racing fans.

“Hard Rock is thrilled to partner with Oracle Red Bull Racing and their culture of winning both on and off the track to bring more dynamic entertainment experiences to our fans around the globe.”

Jim Allen, chairman of Hard Rock International

Currently, Hard Rock is present in nearly 70 countries globally. The company’s portfolio includes luxury hotels, signature cafes, casinos, live music venues and other retail outlets that offer supreme services. Now, thanks to the new deal, those outlets will bring together F1 fans as well.

“Oracle Red Bull Racing is committed to bringing the excitement of Formula One to as many people as possible, all over the world, and this agreement with Hard Rock is a landmark for the Team.”

Christian Horner, CEO at Oracle Red Bull Racing

Oracle Red Bull Racing’s CEO and team principal, Christian Horner, deemed the collaboration a landmark for the team. He outlined that the new deal will create exceptional experiences for racing fans while at the same time “plugs the Hard Rock brand directly into a fan base that is expanding at an exceptional rate.” Horner acknowledged that the popularity of F1 has been continuously growing in the US. In conclusion, he said that the new collaboration will give the fans an “even more intense, immersive and engaging F1 experience.”