OlyBet is a respected sports entertainment brand with a particular focus on sports betting, which is further building upon its business relationship with Club Atlético Osasuna (CA Osasuna).

The two organizations were first introduced to each other when they launched a partnership for the Virsliga Forum in Riga last year, and the partnership has later extended to include Osasuna’s home stadium, El Sadar in Pamplona.

Osasuna Seeks to Grow in the Baltics and Beyond

Since then, the companies have been looking to drive new partnership opportunities that allow them to boost their respective offers and brands. OlyBet, which is a prominent betting brand in the Baltic region, makes for a perfect ally as CA Osasuna pursues further exposure in Lithuania, Latvia, and Estonia.

CA Osasuna cited the rising popularity of soccer in the aforementioned markets, which is why OlyBet and the club have doubled down on their relationship there. Commenting on this, CA Osasuna CEO Fran Canal said:

This alliance is the result of the work we have been carrying out for months in all the club’s departments to increase recognition and establish the Osasuna brand on a global scale.

CA Osasuna CEO Fran Canal

Olympic Entertainment Group, which owns the OlyBet brand, also pitched in. OlyBet Group CEO and chairman Corey Plummer said that the brand was equally excited to be embarking on this strengthened partnership between the two participants. OlyBet and OlyBet TV are happy to raise awareness for clubs and partners that are of genuine interest to the company’s own target audiences.

Plummer confirmed that the clubs will work together to further boost awareness for their respective products, create unique content and products, and tailor specific programs to help with OS Osasuna’s further growth plans not just in the Baltics but beyond.