OLG announced a new multi-year deal with the NFL just in time for the start of the Super Bowl.
Ahead of Super Bowl LVI, NFL Teams up with OLG
The National Football League (NFL) and Ontario Lottery and Gaming Corporation (OLG) announced a new partnership on Monday this week. The collaboration that comes just in time for the Super Bowl LVI will see OLG’s PROLINE platform deliver exclusive sports betting experiences for residents in Ontario. Moreover, under the terms of the five-year deal, OLG and PROLINE were named an official retail lottery and sportsbook partner of the NFL in Canada. This marks the League’s first collaboration with a sportsbook in the country.
Both PROLINE and OLG have supported local sports in the province for decades. Now, the new partnership with the NFL further reaffirms the duo’s commitment to engaging with fans in new ways. Additionally, the collaboration will help create innovative experiences available for sports fans online and at retail locations.
The Collaboration Brings Unique Experiences for Sports Fans
The new collaboration comes just in time, considering the start of the Super Bowl LVI this Sunday. The NFL and OLG/PROLINE partnership will bring engaging football content at NFL’s digital platforms and across OLG.ca. What is more, the collaboration will bring special events and promotions at retail and online locations with PROLINE+.
Last but not least, the collaboration will grant PROLINE sports bettors with exciting new novelty markets such as Who will be named the game MVP?; coin toss; heads or tails?; which team will score the longest touchdown and more.
The Multi-Year Deal Brings Excitement for the NFL, OLG
OLG’s chief digital and strategy officer, Dave Pridmore, outlined that it is exciting to announce this partnership. He explained that PROLINE is the only platform that can be used by sports bettors in Ontario to “place legal, single event wagers and other exciting bets on the Super Bowl.” Besides visiting retail locations, sports fans can also place bets online via PROLINE+.
“This exciting collaboration with a world-class organization like the NFL creates new sports entertainment experiences that give sports fans all across the province an incredible opportunity to get closer to the sport they love through exclusive, one-of-a-kind gameplay.”
Dave Pridmore, chief digital and strategy officer at OLG
NFL’s director of corporate partnerships, Gavin Kemp, added that it is exciting to team up with OLG in Ontario. Moreover, he acknowledged that sports betting continues to evolve. Kemp predicted that the new collaboration will bring engaging experiences for NFL fans. In conclusion, he said that the League is looking forward to creating “new responsible and innovative ways for football fans to share in the action of the NFL.”