Oryx Gaming Enters the UK Content Ring with 888casino
Bragg’s Oryx Gaming is now officially entering the UK content ring through a partnership with 888caisno. The launch comes a little over a month after the company obtained a license from the UK Gambling Commission (UKGC) to deploy its products throughout one of the world’s busiest iGaming markets.
Enter Oryx Gaming, Enjoy 888 Players
As a result, players in the United Kingdom will be able to access Oryx’s dedicated portfolio of unique games on the local iGaming mastodon 888casino. Bragg will also deploy other assets, such as games from Gamomat and its new studio, Atomic Slot Lab.
The partners are known to each other elsewhere in Europe with 888casino opting for Bragg and Oryx content in the past and in other established markets. Bragg’s CCO Chris Looney has welcomed the news, arguing that Bragg will continue to expand its footprint in regulated iGaming markets.
Teaming up with a valuable partner such as 888casino is reaffirmation on the part of the supplier that it has its sights set on the right targets, and added:
“Through 888casino’s extensive customer base in the UK we will be able to introduce our content to a wide range of players and bring a new level of excitement and entertainment to the market.”
Bragg CCO Chris Looney
The news was welcomed by 888’s VP of B2C Casino Talya Benyamini was equally excited with the opportunity to be continuing the companies’ existing relationship in the UK market:
“By offering a selection of its exclusive, dynamic titles on our UK casino platform, we are able to provide more entertaining ways to play for our customers which aligns with our content and product leadership strategy. We look forward to building on this partnership.”
B2C Casino Talya Benyamini
The Oryx Hub, which is Oryx Gaming’s content aggregation tool, now has well over 10,000 titles, giving partner casinos. The gaming company has also been developing various engagement tools, tournament tools, and leaderboards, bringing not only an array of gaming titles but also solutions to support those titles.
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