Everton Enters Colombian Market with Rushbet.co Agreement

Everton, the Premier League professional club, announced that it inked an agreement with Rushbet.co. Under the multi-year partnership, the operator became the team’s official betting partner in Colombia.

Rushbet.co and Everton Inked a Multi-Year Agreement

Liverpool-based professional football club, Everton, announced on Friday that it has expanded its international partnership portfolio. The club inked an agreement with the gaming brand Rushbet.co, marking the first commercial deal for the club in Colombia. Under the agreement, Rushbet.co became Everton’s Official Betting Partner in the South American country.

As a part of the multi-year agreement, Everton players are going to be featured in a new Rushbet.co TV advertising campaign. The campaign will be running across all major broadcast channels in Colombia during the first quarter of 2021.

Furthermore, the partnership complements Everton’s growing profile in Colombia and South America. The partnership brings Rushbet.co branding to the Club’s online platforms on match days, in line with both territory and age restrictions. The operator will also have access to Everton’s squad images for commercial match day creative assets. Moreover, Rushbet branding will be featured on the team’s website which is also available in Spanish.

According to Everton’s Commercial Director, Alan McTavish, the new deal with Rush Street Interactive Colombia and its brand is a part of the team’s “wider international growth strategy“. He added that the brand is new, yet it is also dynamic and ambitious, which shows potential for significant growth.

Everton Expands Presence in South America

In a statement, Omar Calvo, General Manager at Rushbet.co shared his excitement by saying that the company is thrilled to announce the partnership with the Premier League club. According to him, the partnership marks the team’s significant growth in Colombia.

Furthermore, Calvo said that the company is proud to be Everton’s first partner in Colombia as the team expands its presence in South America. In conclusion, he added that the company is ready to start its “most exciting sponsorship journeys of 2021” offering player engagement opportunities with one of the best soccer leagues in the world.

“We are proud that our first partnership in the Premier League is with Everton Football Club, and that we have become the Club’s first Colombian partner, as they seek to expand in the South American market.”

Omar Calvo, General Manager, Rushbet.co

Headquartered in Bogota, Rushbet.co was founded in 2018. The gaming platform covers all football leagues from Europe and South America. Furthermore, basketball, volleyball, tennis, as well as NFL games, are also popular on Rushbet’s platform. Rushbet.co is owned by Rush Street Interactive (RSI) and it is in fact the first US-based company to open an online gaming website in Colombia and South America.