European affiliate Mr Gamble has launched a dedicated US channel on Twitch.tv, in a bid to increase engagement with US players. The site is tipped to employ a similar approach to the European market, with streamers reviewing hundreds of slots available to US players.

Daily broadcasts are set to include a line-up of well-known streamers from the site’s European channel. Streamers will be reviewing a hand-picked selection of slots that provide the best entertainment value for a live-stream audience.

European formula to drive brand awareness in the US

Mr Gamble has enjoyed continuous success in Europe with one of the highest rating industry channels on Twitch. The site has more than 20,000 subscribers in Finland who regularly tune in for their slot reviews.

After debuting in the US in March in New Jersey, the site is planning to use the English-language channel to propel its expansion into other US states.

According to the head of accounts Tero Päivärinta, the company believes it can apply the same successful formula to the US market.

 “Our Finnish language Twitch account has proved to be a massive success, so it made sense to launch an English language version of the stream aimed at players in the US market,” Päivärinta said.

Päivärinta believes the entertainment value of Twitch will allow the affiliate to increase brand awareness in the US.

“We see our Twitch channels as a great way to drive brand awareness among players and particularly in the US to introduce them to online casino and slots play. Our streamers are highly entertaining but also take the time to talk through what is happening with each spin,” Päivärinta explained.

“This will ensure that players have fun watching the stream while also familiarizing themselves with an online casino and how online slots work. Then, of course, they can head to the Mr Gamble site where they can browse and compare the best brands in the market,” Päivärinta concluded.