The award-winning software company that develops technology solutions for the identification of problem and at-risk gambling, Mindway AI, strengthened its leadership team on Monday. The company said it hired the services for Britt Boeskov. As a result, Boeskov was appointed as a member of Mindway’s Board of Directors.

Britt Boeskov Joins Mindway AI’s Board

As an industry expert with years of professional experience, Boeskov joins the growing roster of professionals at Midway AI’s Board of Directors. Currently, Flemming Pedersen, the CFO of Better Collective serves as the chairman of the Board at Midway AI. What’s more, the Board includes professor, Kim Mouridsen, Midway AI’s founder, as well as Birgitte Sand, the former Director General at the Danish Gambling Authority. Willem van Oort, the founder of B2B communities like Gaming in Holland and a leading iGaming consultant is also a part of the company’s Board.

“I’m excited to join Mindway AI’s Board of Directors and offer my experience with strategy and sustainable gambling implementation from my many years in the industry.“

Britt Boeskov, member of the Board of Directors at Mindway AI

Boeskov said that it is exciting to leverage her experience and help a leading company such as Mindway. She added that technology and innovation can be leveraged to help detect and prevent gambling harm. Moreover, Boeskov pointed out that in her new position, she will help shape the company’s sustainable gambling strategy. Finally, she said: “I’ve seen firsthand how many resources it takes for operators to build and maintain detection systems of their own, so I see great potential in Mindway AI’s innovative solutions as effective tools for the industry in their safer gambling efforts.”

The Company Plans to Grow beyond Europe

Overall, Boeskov has a rich professional background with more than two decades as a part of the growing gambling industry. She has acquired an MD from the Copenhagen Business School in Intercultural communications and management. Before joining Mindway AI, she was a part of Better Collective where she served most recently as SVP of strategy. In addition, Boeskov was a part of Kindred Group, the global gaming giant, where she held different leadership roles for 17 years.

“We are very pleased that Britt Boeskov has joined Mindway AI’s Board of Directors.“

Rasmus Kjaergaard, CEO at Mindway AI

Rasmus Kjaergaard, Mindway AI’s CEO, said that the company is delighted to see an industry expert like Boeskov join its Board of Directors. He acknowledged that Boeskov was able to accumulate significant experience in the industry as a part of Kindred. Kjaergaard predicted that Boeskov will leverage her experience and help Mindway AI continue to grow. The appointment, according to the CEO is a strategic move, considering that the company plans to grow beyond Europe next year.