Online gambling website Mega Casino World (MCW) became a sponsor of Barbados Royals, the representative franchise cricket team of Barbados in the Caribbean Premier League (CPL), for the upcoming season of the league.
Brand Visibility
As sponsors of Barbados Royals for the season starting in August this year, MCW will have its branding placed on the front of players’ jerseys and will gain visibility around the stadium where the Royals play their home games, Kensington Oval.
“We’re very happy to be associated with a global brand in the Royals Sports Group. We feel there is a lot of passion and love for the game in Barbados, and through this partnership we wish to enhance fans’ experience of cricket off the field.”
Lee Yong Fuk, Marketing Director, MCW
The cricket team of Barbados Royals is part of Royals Sports Group, together with another cricket franchise competing in the Indian Premier League, the Rajastan Royals, and Fuk outlined the opportunity presented by the sponsorship.
Expanding Customer Base
“With the Royals Sports Group on board, we feel we have access to a global fanbase that can help us propel our offerings and create a more global imprint,” he concluded.
The new sponsorship will provide MCW with opportunities to offer its customers exclusive content related to the two-time champions of the CPL, as well as reward them with VIP experiences.
Beginning on August 30, this year’s CPL season will give Barbados Royals a chance to erase the bad memories from the last season when the franchise finished last. Barbados Royals were twice CPL champions, in the 2014 and 2019 seasons. CPL launched in 2013.
Happy to have MCW “on board,” Royals Sports Group’s chief executive officer Michael Fordham outlined the primary goal of the group was to “connect and work with partners that share a global vision…that enables the collective partnership to prosper.”
“For us at Barbados Royals, fans are always the priority and with MCW on board, we’re really excited to see the new ways in which we can collaborate to bring the best experience to our fans worldwide.”
Michael Fordham, CEO, Royals Sports Group
Outlast Sports, a Dubai-based media outlet facilitated the sponsorship deal between the Royals and MCW.