Leadstar Media, an iGaming affiliate, has gone live with its latest digital asset, the sports betting comparison website “My Betting Sites.” The website debuted in Ireland and it’s the tenth market in which the company’s product is now available. Other markets for “My Betting Sites” include Kenya, UK, Canada, Ghana, New Zealand, South Africa, and Australia.

Leadstar Brings “My Betting Sites” to New Jurisdiction

The asset provides players with a comparison of sportsbooks they can refer to, and focuses on available payment options as well as the necessary verification process in order to register and be accepted at each sportsbook. “My Betting Sites” is hoping to continue the company’s global growth strategy and the service’s own success story.

Commenting on the launch, Leadstar product director Jacob Ljunggren said that the team expected great things from the brand in Ireland. He teased some of the features local bettors and sports fans have to look forward to and said:

We’ve been following the online gambling industry in Ireland for some time and now we’re active, we look forward to becoming the go-to source for reviewing and comparing top licensed Irish online bookmakers.

Ljunggren remarked that “My Betting Sites” has already had success in other jurisdictions and some of the most competitive markets at that. He added that Leadstar was committed to making gambling entertaining, fun, and most of all safe. Leadstar’s mission, Ljunggren wrapped it up, was to educate users and stay compliant with existing regulations.