The ZenSports platform is a powerful solution that enables partners to roll out both a traditional sports betting platform along with a peer-to-peer betting market attached to it, adding diversity to the available options in legalized gambling markets.

Customers are thus able to design their own wagers, set their own odds, and offer them to other punters all connected through ZenSports. The company is hoping that it can provide regulators with sufficient proof that its products meet the necessary standards to be a part of the regulated landscape in the state, and at one point – beyond.

Tennessee Is Just a Start for KeyStar and ZenSports

Commenting on this license submission, KeyStar CEO Mark Thomas said that the state of Tennessee is a perfect first state for the company to launch in, looking to later secure further growth in the United States. Thomas added:

Tennessee has demonstrated significant technological innovation and is one of the fastest-growing states for sports wagering.

KeyStar CEO Mark Thomas

While KeyStar has had some success on global markets, the company is determined to make the United States its next focus of business interest, with the fast-developing market setting new betting records with each passing year.

Being part of this ecosystem would enable KeyStar to strengthen its operational results and position itself for future growth. KeyStar is also looking into the opportunity to further expand in the country already, with the company seeking to secure a license in Nevada in the “near future.”